Just for clarification’s sake, ComicsMonkey is a wholesaling service and as such only qualified resellers are allowed to place orders there. The criteria by which we judge whether a registrant meets the qualification requirements are all posted clearly at comicsmonkey.com.
I bring this up only because we’ve recently had a few registrants who did not meet the qualifications go all irate on us … calling us nasty names, and threatening us with various forms of internet-based frontier justice including threats of mass forum/blog postings and email campaigns to — paraphrasing here — “be sure all of Ka-Blam’s customers know how they’re refusing to sell their books to people who are ready and willing to buy them” etc., etc., etc.
So let me address this head-on.
I want you to understand fully how the system works and why we do things the way we do.
We will NEVER refuse any fan who wants to buy your comics. Never. We’ve set up a place for them to find and purchase your comics. It’s called IndyPlanet. And they can buy anything they want there. At the price you set.
ComicsMonkey is something entirely different. ComicsMonkey does not sell at retail prices. ComicsMonkey is a wholesaling service. It’s purpose is to help you — the creator/publisher — to get your books not only onto the shelves of your local comics shop but on the shelves of comics shops all over the world as well.
In order to make this service work — in order for ANY wholesaling service to work — there must be criteria for perspective buyers to meet before they can be allowed to order at discounted prices.
Here’s what I mean. Say you’re running a wholesaling service and you decide that there will be no restrictions on who gets discounted pricing. You’ll allow just anyone off the street to qualify and to order without restriction. If you do this, then you’re not really a wholesaling service at all. All you’re doing is undercutting the legitimate resellers out there by selling to their potential customers at prices they can’t possibly match. That’s driving a wedge between you and the clientele you’re supposed to be servicing. And anything that damages your ability to sell to that clientele only drives down the profits for your vendors (the creator/publishers).
So the trick then becomes knowing how to tell the difference between a legitimate comics reseller and someone who just wants to buy a bunch of comics really cheap.
They’re are two ways to go about it. 1) You can set a high minimum order requirement. In theory this would block the guy who just wants to get a bunch of comics at a cheap price, but it might also discourage ordering in general … especially from the merchant on a budget who wants to try a few things but isn’t willing to gamble a few hundred dollars on products he’s never sold — or even seen — before. Or 2) you can forgo the high minimum order and simply require the potential customer to prove to you that they actually own or manage a comics shop.
We chose the second option. What’s more, to entice that retailer on a budget we have placed no minimums whatsoever on our ordering. We want retailers to try the service. And if selling them just 1 copy of a single title gets our foot in the door then we’re happy to do just that. We believe that once they try the service — once they see how great the comics are and how wide the selection is- – they’ll come back for more.
However, there is a downside to the no-minimum policy. The potential for abuse is rife, so we have to be very careful that we’re only selling to legitimate resellers. This means that in order to qualify for discount pricing from ComicsMonkey you MUST own and/or operate a brick and mortar comics specialty shop or you MUST own and/or operate an online store with a functioning, comics-specific retail operation already in place. Brokers, re-distributors, or online resellers relying on any third party sites such as ebay or Amazon, etc. to process their orders do NOT qualify for discounted pricing at ComicsMonkey. Only the owners or operators of existing, functioning comics specialty shops or book stores qualify for the wholesaling service at ComicsMonkey. Anyone else is welcomed to buy at IndyPlanet, but not at ComicsMonkey … and certainly not at wholesale pricing.
So that’s how it works. That’s why we do it the way we do. So please keep all of that in mind if you should be contacted by or come across one of those irate ComicsMonkey rejectees or that guy who just wanted to buy a whole bunch of comics on the cheap and they’re screaming about how Ka-Blam’s not treating their customers right or we’re refusing to sell your books to people who want to buy them.


